The annual South By SouthWest (SXSW) conference started as a music showcase. But the fest's launches of the latest innovative film, media ventures and interactive digital projects and now VR have made it the go-to industry  event each March.

Of course the PNYA couldn’t stay away – we’ve got a compelling story to tell about New York’s burgeoning post scene and the important role our organization plays.

Audra Coulombe, marketing manager at The Molecule, joined the team which went to Austin to help tell our story. Here’s what she says:

"SXSW is the perfect festival for the PNYA to make a presence. Why not? There are thousands of visitors from the New York area attending the show – and any one of them might become a member. Meanwhile, we also met with filmmakers from all over the world. They may have not known about the many benefits of posting in New York, but we made sure they got word on that.

This was PNYA's second trip to SXSW, and our booth was bigger than ever! Several companies in the Alliance also sent swag. That seemed to do the trick to entice visitors to stop by our booth and chat. Volunteers from our member companies talked to festival attendees about the perks of joining the PNYA, and the tax benefits of posting in New York state. Of course, that was also a good time to mention the many talents and services their companies offer.

"We were also able to show visitors proof of the amazing films coming out of New York - our booth staff provided each visitor with long list as well as a description of all the many films that had posted in New York state.

Our PNYA team absolutely knocked it out of the park this year. I can't wait to head back in 2017!"