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Powerhouse VFX Rebrands as Curated

Thursday, July 24, 2025   (0 Comments)

Powerhouse VFX Rebrands as Curated, Marking Strategic Shift with New Identity, Leadership, and Global Expansion

New York, NY (July 22, 2025) — Powerhouse VFX, the boutique visual effects studio behind acclaimed work on Silo (Apple TV+), 1923 Season 2 (Paramount+), and Daredevil: Born Again (Marvel Studios), today announced a transformative evolution including a brand new name that captures its renewed mission: Curated. The rebrand comes alongside exciting new leadership additions and strategic hires, including seasoned VFX talent and sales leadership from top-tier studios and award-winning productions

Started in New York and now active in five major production hubs - New York, Los Angeles, Toronto, Vancouver, and Atlanta - Curated offers a boutique creative approach with a global reach. Its close integration with post-production partner Company 3, the industry leader in color and finishing, ensures a seamless end-to-end pipeline that blends artistry and innovation.

“Curated is more than a new name, it’s our philosophy in action,” says Ryan Cunningham, Managing Director. “We’re building a studio that fuses high-end artistry with operational agility across North America. As a creative entity within the Company 3 portfolio of talent, Curated also benefits from a shared pipeline with Company 3’s post and color teams, providing a seamless post experience for major feature and episodic productions. This is the next chapter in VFX — tailored, thoughtful, and future-facing.”

Elevated Creative Leadership

Curated’s expansion includes the appointment of senior creative leaders Michael Cliett and Kevin Blank, both of whom bring decades of experience across episodic and feature VFX, along with multiple Emmy and VES Award recognitions. Their additions further solidify Curated’s creative presence across North America. Ed Mendez continues in his leadership role, ensuring continuity and creative excellence. To support growth and client engagement, Gina Fiore joins as Executive Producer. Fiore brings a proven track record in building client partnerships and managing high-end productions.

“We are excited to formally incorporate Curated into the Company 3 post production suite of talent,” says Jonathan Hoffman, President Company 3. “This partnership will allow our creative clients to work with best-in-class VFX talent within the Company 3 workflow to ensure the highest level of artistry and collaboration while benefiting from the Company 3 pipeline to ensure a seamless post workflow that will deliver both great product and efficiency. “

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