Post New York Alliance members introduced our group to the wider production community during this year's Content & Communication World convention in the Jacob Javits Center. The annual two-day show brings together some 300 technology vendors to present their latest gear, while also offering a wide range of training and talks relevant to the city’s production and post communities. Post Production Supervisor Jennifer Lane organized the booth, making sure there were plenty of PNYA’s position papers and other explanatory material.

Joining Jennifer in the booth was another PNYA volunteer, Dan Ochiva, with Technicolor’s Clark Henderson and Jay Rubin pitching in too. Over the two days of the show, a number of PNYA members stopped by to say hello, while Jennifer led outreach to potential members with her detailed explanations of our group’s initiatives and member benefits.

This is the first year that the National Association of Broadcasters (NAB) was involved with the annual show: the Washington, D.C. based advocacy group purchased CCW late last year, which also includes a co-located show, SATCON, for the satellite industry.

NAB, of course, holds its huge annual conclave in Las Vegas in April. So why have they bought into a show that had, by some opinions, lost steam over the past years?

"We’ve had our eye on New York and the New York media market for some time, given the number of organizations and all the activity that’s centered in the city’s media and entertainment side,” says Chris Brown, Executive Vice President of NAB’s Conventions & Business Operations. Brown, who calls CCW a "perfect complement” to its April show, said the group plans to grow both the attendee and exhibitor base of "what has emerged as an important East Coast venue for the content community.”

Denise Brassé, NAB’s VP of Convention Education, spoke with PNYA members at the show, and expressed enthusiasm for the outreach work PNYA has been doing. Brassé said she expects to work with PNYA prior to next year’s show so that some version of our educational evenings will be an integral part of CCW 2015.